THE GROWING CRAZE ABOUT THE COOKIE CONSENT

The Growing Craze About the Cookie Consent

The Growing Craze About the Cookie Consent

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Introducing TruConsent – The All-in-One Privacy Suite India Has Been Waiting For


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Built for DPDPA. Ready for a Billion Digital Lives.

Following extensive development, field testing, and regulatory vetting, we’re excited to unveil TruConsent — India’s first truly unified privacy suite.

While global solutions try to adapt for Indian regulations, TruConsent is built for India’s privacy law — not just to meet surface-level compliance, but to build trust.

Why This Matters Now?


Following two decades and multiple failed drafts, India finally passed the Digital Personal Data Protection Act (DPDPA) on 11th August 2023. However, the law has yet to be enforced, as the Data Protection Board has not been formally established.

India remains the only major economy without an enforced data protection law, despite having one of the world’s largest online populations. This gap in enforcement creates urgent demand for trustworthy, compliant solutions.

Organizations need more than a patchwork of tools. They need a unified, India-native solution that aligns with the rights-based framework embedded in the Act.

That’s exactly where TruConsent steps in.

What Does TruConsent Offer?


Explore all features in depth at TruConsent Features

TruConsent goes beyond banners and checkboxes. It’s a modular, privacy-first platform that covers every critical compliance element:

Granular Consent Management
Configure purpose-tagged notices, consent expiry timelines, and withdrawal logic — in up to 22 languages.

Data Principal Rights Center
Empower users with a portal to submit and monitor their rights requests for access, correction, erasure, portability, and objection.

Breach Management
Record, classify, and respond to incidents — with workflows to notify the Data Protection Board where applicable.

Grievance Redressal
Auto-track the 7-day timeline. Route issues to designated officers. Maintain structured logs for every interaction.

Nomination Management
Honor Clause 14 obligations by giving users control to assign alternate decision-makers.

Audit-Ready Activity Logs
Tamper-proof digital trails for every data interaction — aligned with principles of transparency and accountability.

DPIA & Assessment Engine
Self-assess risks tied to data processing, vendor usage, and cross-border transfers — automatically benchmarked against compliance standards.

Developer-Friendly, Compliance-Ready


Whether you're a fintech, health-tech, or large enterprise, TruConsent delivers:

• Quick-to-integrate SDKs and APIs
• Multi-tenant design for consent interoperability
• Separation of PII and hashed identifiers for privacy-first linkage
• Pre-mapped controls for upcoming regulatory audits

Why TruConsent Stands Out


? India-first. Not GDPR-rehashed
? Covers the full compliance journey, not just consent capture
? Works for both massive enterprises and fast-growing MSMEs
? Modular. Scalable. Built for both speed and scrutiny

The Road Ahead


India has long anticipated a comprehensive privacy law — but waiting time is over. In an era of mounting concerns over data misuse, user trust is the ultimate differentiator.

Organizations that move early on privacy compliance will not just comply — they will differentiate and grow.

With TruConsent, we’re not just offering a product. We’re building a movement — toward transparency, accountability, and data dignity for a billion digital citizens.

Want to know more? Visit us at https://truconsent.io, onetrust read expert updates on our Privacy Blog, or reach out at [email protected].

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